What is the role? Salary Information Job Description. What is a Digital Content Producer? Similar Job Titles: Content Strategist , Content Creator, Digital Media Producer A digital content producer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.
What does a Digital Content Producer do, typically? In several recent meetings with organizations and colleges to discuss our program, several people have stopped me in the middle of my pitch to ask - "What is a content producer? But I am continually reminded most of world is still unfamiliar with this term. A Content Producer is simply a creator of digital content - blogs, photos, videos - anything that can be posted on a digital platform such as a website or social media - is content.
Most call it "news" or "articles" or simply "videos," but in the production world it's content - and content is now a vital piece of information currency in the world. Who produces content and who hires people who produce content? When you add all the job openings that don't specifically mention content production but nevertheless require those skills, there are hundreds of jobs open in this region.
The public information officer for a sheriff or police department needs these skills. The people who handle communications for cities, counties, school districts and all other public agencies now must have these skills. A college degree can be a nice perk, but many content producers are also hired without it. Communication Skills: A good content producer understands that creating and editing content requires a keen sense of verbal and non-verbal communication skills. An understanding of SEO search engine optimization writing and social media posts will greatly enhance your likelihood of landing the job.
In the editing process, a great command of grammar, punctuation, spelling, and content usage improves your job description. A good sense of humor is also a plus because content producers are seen as outgoing and bubbly. You must also have the ability to work effectively on the phone, in meetings, and in a variety of tasks without becoming bored.
However, some producers are born to be writers, so if you do not have a degree, then consider applying anyway. Some positions may require writers with advanced degrees, so again, never rule out the possibility.
Many content producers start out as interns or telecommuting interns, so it is never too late to earn a degree or two. Experience: Content producers typically work with a team of writers to produce editorial content for web sites, newspapers, magazines, or web contents. Some work in newsrooms, while others may focus on features such as video or photo essays. No matter where you work, experience is imperative.
Many jobs require extensive writing experience, or at the very least, a year or two of work in the field. A college degree may be necessary for newsroom jobs, but content producer jobs often do not require formal journalism training.
Skills: There are a number of core skills that all content producers should possess, regardless of job position. These include being able to properly communicate with others on a variety of levels, using a wide range of communication tools, being able to brainstorm, and being able to organize and prioritize tasks. They frequently work remotely and without much direct supervision, so time management skills and the ability to self direct are important.
Being tapped into current events, the cultural zeitgeist, and the latest web-based communication techniques is a plus. Digital content producers either work as freelancers, in which case they likely work when and where they wish, or as members of a company's marketing or web team, in which case they may work set hours from an office.
Travel is unlikely unless one is assigned to cover a specific event for a news-type site. Don't see what you're looking for? Main Site Berklee. Career Communities. Also Called. Related to. Music Careers in Advertising.
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